Paid search & performance
Reach demand. Measure what happens afterwards.
Google Ads can put you in front of people who are already looking for your services. The goal is not the most clicks. It is enquiries that fit your business, at a cost that makes sense.
Where campaigns waste budget
Targeting that is too broad, landing pages that do not match the search, weak conversion signals, enquiries you cannot use and reports that stop at the click or the form submission.
How I work
Commercial discovery
services, lead value, capacity, regions and any advertising rules for your profession.
Campaign structure
themes built around search intent, with negative keywords and tight ad relevance.
Landing pages
the page answers what the searcher wanted and shows an obvious next step.
Measurement
meaningful conversion events and, where possible, feedback on which leads became real opportunities.
Optimisation
search terms, lead quality, spend and sales feedback, judged together.
Budget and expectations
The ad budget is separate from my management fee. A pilot gets a spending cap, clear conversion definitions and review dates. Results depend on your market, your competitors and the landing page.
Regulated professions
Legal, tax, healthcare and financial advertising needs checks for your market before I write claims, choose targeting or launch.